LADA finished 2017 with success
January 11, 2018
Togliatti, January 10, 2018 – 32,580 LADA cars were sold in Russia in December, 2017, this exceeds the figures of 2016 by 17.9%. This is the best monthly sales result for 3 past years.
311,588 LADA cars were sold in Russia in 2017. This is by 17% more than in 2016 and, according to the assessment of the Company, outstrips the Russian automotive market growth in 2017. According to the assessment of the Company, LADA brand is keeping the leading position on the Russian market with 19.5% share (passenger cars and light commercial vehicles) and 20.5% share for the passenger cars segment only.
According to the assessment of the Company, 4 LADA models entered the TOP-10 list of best-sellers in Russia. LADA Granta took the 2nd leading position: 93,686 cars were sold in 2017 (+6.8% vs 2016 result). LADA Vesta with 77,291 cars sold outstripped the results of 2016 by +40.1%. 5,518 units of the LADA Vesta SW and the LADA Vesta SW Cross have found new owners. LADA Largus (passenger cars and light commercial vehicles) were in a stable demand: 41,741 cars were sold in 2017. LADA XRAY became the leader in terms of sales growth – 33,319 cars were sold which is 67% more than in 2016.
45% of the purchase deals were conducted using the State market support programs (utilization, trade-in, first car, family car, etc.). 38% of the new LADA owners have used LADA Finance loan programs in 2017.
LADA fleet sales were successful as well – 42,834 cars fulfilled corporate parks in Russia in 2017, which is 32% more than in 2016.
In 2017 LADA cars retail sales in international markets (30 countries) grew by 31% – to 24 thousand units.
In 2017 LADA continued the rebranding of the Brand’s dealership which is the biggest car distribution network in Russia – 300 of sales and service points. More than half are undergoing through the rebranding, according to new LADA brand’s standards. 17 new dealerships were opened in 2017.
2017 brought success to LADA automotive sport activities. The LADA Sport pilots and the LADA Sport cars were back to the Russian championships – Touring, Super production, Rally and Karting. In every championship LADA Sport Rosneft team won the prizes.